Customer relationship management Archives - المجلة الدولية للبحوث العلمية International Journal for Scientific Research Fri, 21 Jun 2024 18:36:12 +0000 ar hourly 1 https://ijsr.vsrp.co.uk/wp-content/uploads/2022/08/cropped-My-project-1-6-32x32.png Customer relationship management Archives - المجلة الدولية للبحوث العلمية 32 32 Artificial Intelligence-Powered Customer Experience Management (Moving from Mass to Hyper-Personalization in light of Relationship Marketing) https://ijsr.vsrp.co.uk/2024/06/artificial-intelligence-powered-customer-experience-management-moving-from-mass-to-hyper-personalization-in-light-of-relationship-marketing/ Mon, 10 Jun 2024 08:30:18 +0000 https://ijsr.vsrp.co.uk/?p=3715 Author Associate Professor, Marketing, University of Tabuk, Kingdom of Saudi Arabia tguendouz@ut.edu.sa Paper DOI https://doi.org/10.59992/IJSR.2024.v3n6p9 Abstract This study aims to shed light on the phenomenon of Customer Experience (CX) enhanced by Artificial Intelligence (AI) as a Sustainable Competitive Advantage (SCA) for the relationship marketing industry in general, and Customer Relationship Management (CRM) in particular. It… اقرأ المزيد »Artificial Intelligence-Powered Customer Experience Management (Moving from Mass to Hyper-Personalization in light of Relationship Marketing)

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