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Marketing

Persuasive Strategies in Green Sustainability Advertisements: A Pragmatic Study

Authors College of Education for Women, Tikrit University, Iraq [email protected] https://orcid.org/0000-0001-7509-6017 Paper DOI https://doi.org/10.59992/IJSR.2025.v4n5p7 Abstract The way language is styled and structured is a way to manipulate, thus, a way to capturing hearts. This study investigates the effect of language and in green sustainability protests and advertisements. This is a… اقرأ المزيد »Persuasive Strategies in Green Sustainability Advertisements: A Pragmatic Study

Artificial Intelligence-Powered Customer Experience Management (Moving from Mass to Hyper-Personalization in light of Relationship Marketing)

Author Associate Professor, Marketing, University of Tabuk, Kingdom of Saudi Arabia [email protected] Paper DOI https://doi.org/10.59992/IJSR.2024.v3n6p9 Abstract This study aims to shed light on the phenomenon of Customer Experience (CX) enhanced by Artificial Intelligence (AI) as a Sustainable Competitive Advantage (SCA) for the relationship marketing industry in general, and Customer Relationship… اقرأ المزيد »Artificial Intelligence-Powered Customer Experience Management (Moving from Mass to Hyper-Personalization in light of Relationship Marketing)