Artificial Intelligence-Powered Customer Experience Management (Moving from Mass to Hyper-Personalization in light of Relationship Marketing)
Author Associate Professor, Marketing, University of Tabuk, Kingdom of Saudi Arabia [email protected] Paper DOI https://doi.org/10.59992/IJSR.2024.v3n6p9 Abstract This study aims to shed light on the phenomenon of Customer Experience (CX) enhanced by Artificial Intelligence (AI) as a Sustainable Competitive Advantage (SCA) for the relationship marketing industry in general, and Customer Relationship… اقرأ المزيد »Artificial Intelligence-Powered Customer Experience Management (Moving from Mass to Hyper-Personalization in light of Relationship Marketing)